Embrace Traditional & In-Person Strategies
The digital world is powerful, but real estate is still a relationship business.
Open Houses (Yours or Others'): Offer to host open australia phone number list houses for more experienced agents in your brokerage. This is an incredible opportunity to meet potential buyers and sellers face-to-face.
Be Prepared: Have sign-in sheets (collect contact info!), flyers, your business cards, and knowledge about the property and local market.
Follow Up: Crucially, follow up with every person who signs in.
Networking Events:
Community Events: Festivals, farmers' markets, charity events – be present and visible in your target neighborhoods.
Professional Organizations: Join real estate associations or local business groups.
Connect with Complementary Businesses: Introduce yourself to mortgage lenders, home inspectors, contractors, stagers, and real estate attorneys. Referrals can flow both ways.
Door Knocking/Canvassing (Targeted): This can be highly effective if done respectfully and strategically.
"Just Listed" / "Just Sold" Campaigns: Go door-to-door in the neighborhood where you just listed or sold a property. Offer a market update or ask if they know anyone looking to buy/sell.
Geographic Farming: Choose a specific neighborhood and consistently market yourself there over time (e.g., monthly postcards, market updates).
Direct Mail (Postcards/Flyers):
Targeted Neighborhoods: Send postcards introducing yourself, offering free home valuations, or showcasing recent sales (even if they're your brokerage's successes, with permission).
"Just Listed" / "Just Sold" Postcards: Highly effective in generating interest from neighbors.
Expired Listings & FSBOs (For Sale By Owner):
Expired Listings: These are homes that didn't sell with a previous agent. The owners are often frustrated but still want to sell. Research why it didn't sell before, and approach them with a clear value proposition.
FSBOs: Homeowners trying to sell on their own. They might be open to working with an agent if you can demonstrate the value you bring (marketing, negotiation, legal expertise).
Local Chamber of Commerce: Join and attend meetings
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